Responsibilities
- Audience and channel strategy
- Campaign assets and calendar
- Launch measurement and iteration
Your book team · Book marketing manager
Build the launch system connecting positioning, audience, channels and measurable campaigns.
A clear brief protects the author and the professional: define the contribution, evidence, deliverables, schedule, attribution, rights and book access before work begins.
Typical milestones
- Marketing plan approved
- Campaign launched
- Post-launch review complete
Book permissions
Brand kit, approved excerpts, metadata and campaign analytics
Only grant the chapters, files and actions needed for the agreed scope. Access can be reviewed or revoked from My Book Team.
What this role does not own
- Guaranteeing sales or bestseller status
- Securing editorial coverage by default
- Changing approved book claims without permission
When to bring them in
- Audience, offer and release milestones can be defined
- The author needs coordinated owned or paid channels
- Campaign measurement and iteration are possible
Questions worth asking
- Which audience, channel and conversion hypotheses will you test?
- What budget and assets are required?
- Which metrics determine whether to continue, change or stop?
A prompt you can adapt
Plan and operate a campaign for [book] aimed at [audience]. Use [channels/budget], create [assets], measure [metrics], protect approved claims, and deliver a post-campaign learning report.
Replace bracketed fields with project facts. Agree scope, rights, attribution, fees and permissions separately before work begins.
Turn the role into a clear book brief.
Compare evidence, describe the work, agree milestones and keep progress beside the manuscript.