Responsibilities
- Media positioning and press materials
- Targeted journalist and producer outreach
- Interview coordination and coverage tracking
Your book team · Book publicist / PR agent
Develop credible press angles and coordinate outreach around real book milestones.
A clear brief protects the author and the professional: define the contribution, evidence, deliverables, schedule, attribution, rights and book access before work begins.
Typical milestones
- Press kit approved
- Outreach wave active
- Coverage report delivered
Book permissions
Approved book facts, author bio, media kit and launch calendar
Only grant the chapters, files and actions needed for the agreed scope. Access can be reviewed or revoked from My Book Team.
What this role does not own
- Guaranteeing coverage
- Running paid acquisition by default
- Acting as the book’s distributor
When to bring them in
- The book has credible hooks and a firm timeline
- Author and press materials are ready
- Targeted media relationships matter more than broad promotion
Questions worth asking
- Which story angles and outlets are realistic?
- What outreach, follow-up and reporting are included?
- Which author availability and assets do you need?
A prompt you can adapt
Build earned-media outreach for [book/milestone]. Develop [angles/assets], target [audiences/outlets], coordinate [interviews/events], and report pitches, responses and confirmed coverage without guaranteeing placement.
Replace bracketed fields with project facts. Agree scope, rights, attribution, fees and permissions separately before work begins.
Turn the role into a clear book brief.
Compare evidence, describe the work, agree milestones and keep progress beside the manuscript.